by Jason Szeto
With the advanced development of social media, it has allowed us to do in terms of communication and action that we were not able to do before. With social media, we can easily search for any information we need, get to know any breaking news around the globe or even catch up with our friends through different applications. Social media, like Facebook or Instagram, has greatly brought people closer in this modern era.
Social media seems beneficial and has no drawbacks. Nowadays, people can express their opinions and even vote on the Internet. Many websites and new platforms have integrated social media sites such as Twitter into their interface, allowing people to easily ‘like’ and ‘share’ about something interesting they saw on the Internet. People can now express their comments about social or political issues with nothing more than one click of a mouse, raising the concern of what is being achieved by these actions when very little thought or effort is required while high levels of political and civic participation keep increasing together with the rapid growth of social media websites.
The term ‘slacktivism’ is then created and is used to describe people who want to be activists while slacking at the same time. One of the examples where the phenomenon of slacktivism was identified would be the #BringBackOurGirls campaign. It had swept through the globe in 2014 for the release of a group of Nigerian schoolgirls that were kidnapped by a local Islamist terrorist group, Boko Haram (BH). Activists carried out demonstrations in Abuja and the incident gone viral on Twitter and Facebook with the hashtag #BringBackOurGirls. Countless netizens like and retweet posts with the above hashtag and hope to raise awareness in the public and other countries’ intervention. Most importantly, to force the Nigeria government to rescue the kidnapped girls as soon as it can.
The #BringBackOurGirls campaign was effective in raising others’ awareness but it was regarded as a failure as some schoolgirls are still missing now. Many of the campaign participants failed to provide any plausible solutions for the current situation. They like, retweet and share their opinions on Twitter and Facebook with little effort is required but considering a great accomplishment in return for their actions behind.
Yet, forms of ‘Slacktivism’ can still be an opportunity for causes to gain more awareness, like the ALS Ice Bucket Challenge that was launched in 2014. The campaign went viral and many celebrities participated in the campaign too. It ignited much attention around the world and successfully raised a considerable amount of money for future research of the disease. Still, launching campaigns on the Internet becomes the trend now. We can say that people who engage in slacktivism are not doing enough but at least, it is a great start and may lead to actual activism, thus having powerful real-world impacts as time goes by.






































